TARGETING THE SENSES
HOW SCENT MARKETING IMPACTS YOUR BUSINESS
SCENT MARKETING STRATEGY
Brand identity and marketing are more critical today than ever before, as more and more businesses and products compete for consumer attention across an ever-increasing variety of channels. Our senses play a vital and complex role in forming our thoughts, impressions, and behaviors. By targeting the senses with scent marketing, brands establish a stronger and enduring emotional connection with their consumers.
IT'S SMART BUSINESS
Scent is not just different. And, it doesn't just complete the experience. Scent is one of your most powerful and least expensive ways to connect. By investing in an aroma marketing strategy, you have an opportunity to add more to your customer experience at a fraction of the cost of other 'more traditional' marketing strategies.
Hospitality businesses worldwide count on ScentAir to enhance entrances, cash wraps, public spaces, lobbies, hallways and more using scent and aroma marketing strategies deployed by ScentAir scent systems.
We understand how to increase linger time and engage the buying behavior of your customers by enhancing the entrance, retail space, registers and cash wraps, dressing rooms and more using the perfect scents for retail stores.
Your future and existing employees sense of smell is one of the most powerful ways they will connect with their environment. Many businesses worldwide count on ScentAir to enhance their office experience.
Creating a clean perception, leaving a positive impression on future members and motivating current members are essential to reaching your membership goals. Your future and existing members’ sense of smell is one of the most powerful ways they will connect with your fitness centre.
Your patients’ sense of smell is one of the most powerful ways they will connect with your medical office. Healthcare facilities worldwide count on ScentAir to enhance the entrance, reception area, waiting room, patient rooms and more using scent and aroma marketing.
Creating a positive impression and energising players in your gaming facility is essential for increasing play time and improving customer loyalty. Your players' sense of smell is one of the most powerful ways they will connect with your casino.